Infographics

Style Job, Color Theory, & Typography:
Adult Learning Center resources

This collection of visual design resources was created to support a consistent and cohesive visual identity for an adult learning organization. The project includes a comprehensive style guide and two instructional job aids focused on typography and color theory.

Adult Learning Center Style Guide

This brand style guide was developed for the fictional Adult Learning Center to establish a consistent visual identity across print and digital communications. The guide defines standards for logos, typography, color palettes, imagery, and accessibility to ensure that instructional and marketing materials remain cohesive, recognizable, and inclusive. By combining principles of graphic design with accessibility best practices, the style guide provides a foundation for creating professional materials that support adult learners and reinforce the organization's brand.

Style Guide Accessible PDF

Color Theory Job Aid

This quick-reference infographic simplifies color theory by illustrating complementary, analogous, and triadic color relationships. It serves as a practical design resource for creating visually balanced instructional materials.

Color Theory Accessible PDF

Typography Job Aid

An instructional infographic introducing typography hierarchy, readable font pairings, and best practices for selecting fonts in learning materials. The guide emphasizes accessibility, readability, and visual consistency.

Typography Accessible PDF

Project Overview

This project showcases a collection of visual design resources created to support consistent branding and effective communication for an adult learning organization. The collection includes a style guide outlining proper use of the organization's logo, color palette, and typography, along with two job aids that provide practical guidance on applying color theory and typography principles. Together, these resources help staff and educators create clear, cohesive, and visually engaging instructional and promotional materials.

My Role

I designed and developed the visual resources, including the style guide, typography job aid, and color theory job aid.

Audience

Adult educators, instructional designers, and staff who create instructional, promotional, and digital materials for the Adult Learning Center.

Format

The project includes a two-page style guide created in Adobe InDesign that provides guidance for using the organization's logo, color palette, and typography. Two accompanying PDF job aids provide practical guidance on applying typography and color theory principles to visual and instructional materials.

Challenge

The challenge was to create clear, visually engaging resources that would help individuals with varying levels of design experience apply consistent branding and basic design principles when creating materials.